PODCASTING IS DEAD! LONG LIVE PODCASTING!

It’s 2024, and the market is extremely saturated with podcasts. Every time you turn around, it seems like someone you’re connected with is starting their own. While some are creating really high-quality content, many are still figuring out how to use their microphone. That said, it’s a fair question to ask whether it makes sense to enter the podcasting realm when there’s already over 2.5 million unique podcasts out there.

We believe that podcasting remains relevant for several important reasons:

Accessibility: Podcasts are accessible to anyone with an internet connection and a device that can play audio (that is, your smartphone!). This instantly enables a wide audience reach, including those who may prefer to consume content while commuting to and from work, exercising, or doing household chores.

Diverse Content: Podcasts cover an incredible array of topics, catering to almost every interest imaginable. Whether you're interested in politics, technology, storytelling, true crime, comedy, or niche hobbies, there's likely a podcast out there for you (we’re partial to narrative storytelling and product management podcasts!).

Convenience: Unlike video content, podcasts can be consumed passively, allowing listeners to multitask while they listen. This convenience makes podcasts a popular choice for people who want to stay informed or entertained while engaging in other activities.

Long-Form Content: Podcasts often offer in-depth discussions and interviews that can't be found in other forms of media. This long-form format allows for vastly more nuanced exploration of topics and gives listeners the opportunity to dig beyond simple headlines.

Portability: Podcasts can be downloaded and listened to offline, making them an ideal choice for people who don't have consistent access to the internet or prefer to listen while on the go.

Community Building: Podcasts can foster a sense of community among listeners who share common interests. Many podcasts have a dedicated fan base that interact with each other and the creators through social media, live events, and other platforms, creating a genuine sense of community and loyalty.

It’s easy to get started: Compared to other forms of media production, starting a podcast is relatively easy and inexpensive. This low barrier to entry encourages a diverse range of voices and perspectives, ensuring that there's always fresh and innovative content being created.